About Us

Based in Singapore, Crayon Data is a big data start-up, with an ambitious vision to ‘simplify the world’s choices’ – with its proprietary platform SimplerChoices™, and its flagship product Maya™.

Maya™ is a personalization engine that facilitates choice delivery for the banking, hospitality and digital media verticals. It aims tobring the power of relevant choice to enterprises and their customers.

Maya™ is built on SimplerChoices™, which empowers enterprises to deliver ultra-personalized choices to their consumers. It does this by creating a consumer taste fabric, using over 14 recommended systems and proprietary cognitive thinking TasteGraph™ algorithms, to work on vast internal and external data sets.

Crayon has won several awards. The TiE Silicon Valley’s “2014 Global Hot Technology Start-up Watch List”; was finalist at -IBM’s Watson Mobile Developer Challenge in 2014, CeBIT CODEn in 2014, and at Orange Fab in 2015.